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The Emotional Connection: Buy with Your Heart (and Your Head)

Before discussing investment or technique, ask yourself: What moves you? An artwork will live with you, inspiring you and reflecting a part of your personality.

Trust Your Instinct: If a piece excites you and you can envision living with it long-term, you have found your ideal candidate.

Define Your Taste: Visit galleries and museums, explore artists online, and note the pieces that make you pause. Are you drawn to the abstract, the figurative, photography, or sculpture? There are no right answers, only your answers.

Research the Narrative: The art is not only what you see but the story behind it. Research the artist’s context, their career, and the piece’s message. An intellectual connection strengthens the emotional bond.

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